EXPLANATION
The above scenario underscores the significance of typography in design. Consider if the "Fashion Design Masterclass" title was rendered in a playful handwritten typeface reminiscent of "kindergarten." It would convey an entirely different message.
And to take it a step further, picture "kindergarten" presented in a spooky, dripping font. Such a choice would be entirely incongruous with the intent. This illustrates that a designer without a firm grasp of typographic principles can inadvertently communicate the wrong message through their work.
The key takeaway is clear: Typeface matters and plays a pivotal role in effectively conveying the intended message and brand identity.