THE PROCESS
Midnight Madness was an upcoming monthly event held by 50+ designers every month. The event description was imperative to include in the logo design so things were a bit tricky. Due to the nature of the event, I wanted to incorporate the "night" feel so I went through a series of the moon or star designs before landing on a basic circle but incorporating the night sky in the texture.
Once the shape and texture were established I moved on to the typography and layout of the design. The design needed to include the event name and description without overpowering the design and yet draw the eye to the fact that it was a free gift. To accomplish this, I went with a bold inset sans-serif font in all upper case which I felt stated the event and kept the event description in a similar fashion but with a darker fill. This drew the eye to the fact that it was a free event, making sure every poster was an advertising piece as well.